Apples & Chicken
I just returned from the Apple Store. As always, a great experience. Why don’t more businesses follow this model? The store was jammed with paying customers. I was greeted by two Apple staff… greeted with a smile, a handshake, a name, and an eagerness to serve. As a business customer, that impresses me. I rarely get that treatment even from other small businesses that could afford to do the same easily.
After the Apple Store, I joined my brother, a team leader at American Funds, for lunch at Chick-Fil-A. As always, yet another great experience. Why don’t more businesses follow this model? The store was jammed with paying customers. I was greeted by two Chick-Fil-A staff… greeted with a smile, a welcome, and an attitude to serve. As a business customer, that impresses me.
Are you catching my repetition? What do these two companies have in common? Why do I feel great paying them to serve me? I think it comes down to this: from the top of the business, they’ve focused on creating a great experience. And that great experience starts with the employees. If employees love the company they work for, they’re eager to share that love with customers, plain and simple. No gimmicks. No marketing push. No sales training. If your employees and partners love what you do, they’ll tell others.
I would love the chance to talk with you about how Think Say Do can help you this coming year! We’ve got great ideas, great partners, and an eagerness to serve. Call me, Collin Schneider, owner, at 317-489-9184 right now. I’ll answer, or call you back shortly, with a smile :)
5 months ago
